Tag: value proposition
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Premium and Luxury: Who’s buying and why?
Premium and Luxury: Who’s buying and why? As a baby boomer, I sometimes forget about the buying power of Millennial consumers. That’s a big mistake because this cohort is gliding into their peak earning years, and like many cashed up baby boomers, they’re demanding higher quality, premium products. Millennials are the fastest growing segment in… Read more
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BMW versus Mercedes versus Customer
BMW versus Mercedes versus Customer For 10 straight years Bavarian-based BMW has been the world’s top-selling premium carmaker. But shock, horror…the icon from Stuttgart, Mercedes-Benz is hot on BMW’s trail and on track to take BMW’s crown this year. The irony is Merc have achieved this dethroning by de-emphasizing their market share mission. They simply… Read more
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Why too many awesome, amazing, next BIG things fail to take off.
Why too many awesome, amazing, next BIG things fail to take off. It’s that time of year again, so it’s time to reflect on the year that just flashed by. And what a year it was. We had Brexit, we have Trump, and we have some serious global uncertainty. Add in the usual suspects of… Read more