Category: Growth
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It’s about marketing stupid!
As an individual, not being able to see where you are going is dangerous. As an organisation, not being able to see is also dangerous, so much so, that such an affliction has its own name. It is called marketing myopia. The concept, originally proposed by Theodore Levitt in the early 1960s demonstrates the connection… Read more
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JW Radio Interview: The NZ Red Meat Sector: Part 2
We continue our interview with James Wilkes, Doctorate of Business Administration graduate, Otago University, about the red meat sector. Wilkes acknowledges that everyone in the sector is trying to do better, but he thinks the marketing system itself is a little outdated. He discusses his project and notes he realised it’s not about trying to… Read more
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JW Radio Interview: The NZ Red Meat Sector: Part 1
Listen to NZ radio station Magic Talk’s interview with James Wilkes as he discusses insights into the New Zealand red meat sector. George says Wilkes was among the first to complete a Doctorate of Business Administration degree from Otago University last year. Wilkes says he also has a Masters of Entrepreneurship from the same university.… Read more
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Mass Production and Marketing Myopia.
According to the Bruce Mclaren website Ford entered eight cars at Le Mans in 1966, three by Shelby American, three by Holman-Moody and two by the British Alan Mann team. These entries followed a Ford decree laid down after the 1965 fiasco that no team, no matter how good, could be expected to take care… Read more
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The New Zealand Cashmere Renaissance
Don’t just follow the sheep, follow the market. There is a lot going on in the world right now. Uncertainty seems to be everywhere. Many industries and sectors are reeling from the dramatic impact of Covid 19. In response, strategists are out in force helping entrepreneurs, business owners, and management executives work out where to… Read more
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Carving a New NZ Niche: The Rise and Rise of Craft Beef
Carving a New NZ Niche: The Rise and Rise of Craft Beef Identifying an opportunity can sometimes come from nowhere. Along comes a lightbulb moment and all is revealed…boom, there it is. The Craft Beef (that’s beef, not beer) movement is one such phenomenon. It’s a trend gaining some traction and it’s becoming a real ‘thing’,… Read more
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Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future?
Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future? New Zealand’s lush green countryside and its free-range farming system has generated and created the nation’s wealth and whilst that system is now stretched to capacity, it has positioned the farming sector well for the disruptive rigors of the 21st Century…and it’s mostly a… Read more
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What does Productivity and Prosperity look like in New Zealand?
What does Productivity and Prosperity look like in New Zealand? Quick Answer: Not like this. Shaun Hendy and Sir Paul Callaghan’s (2013) famous book Get off the Grass powerfully opened with, “New Zealanders work harder and earn less than most other people in the developed world.” That was a tough pill to swallow then and… Read more
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Positioning for Premium in Export Markets
Positioning for Premium in Export Markets: PRICE FIRST…then back it up with QUALITY Australia and New Zealand produce some of the best food and beverages in the world. There is little argument from anyone, anywhere about that. Equally, there are plenty who argue our producers are not getting paid enough for their effort. I’m one… Read more
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BMW versus Mercedes versus Customer
BMW versus Mercedes versus Customer For 10 straight years Bavarian-based BMW has been the world’s top-selling premium carmaker. But shock, horror…the icon from Stuttgart, Mercedes-Benz is hot on BMW’s trail and on track to take BMW’s crown this year. The irony is Merc have achieved this dethroning by de-emphasizing their market share mission. They simply… Read more