The administration (DBA) programme is aimed at business professionals seeking a challenge, and having received a distinction for his Master of Entrepreneurship at Otago, Jim decided to extend the concepts he had been developing in his studies to a DBA programme. The subject of his DBA was marketing myopia. “Marketing myopia is a concept originallyRead more
We continue our interview with James Wilkes, Doctorate of Business Administration graduate, Otago University, about the red meat sector. Wilkes acknowledges that everyone in the sector is trying to do better, but he thinks the marketing system itself is a little outdated. He discusses his project and notes he realised it’s not about trying toRead more
Listen to NZ radio station Magic Talk’s interview with James Wilkes as he discusses insights into the New Zealand red meat sector. George says Wilkes was among the first to complete a Doctorate of Business Administration degree from Otago University last year. Wilkes says he also has a Masters of Entrepreneurship from the same university.Read more
According to the Bruce Mclaren website Ford entered eight cars at Le Mans in 1966, three by Shelby American, three by Holman-Moody and two by the British Alan Mann team. These entries followed a Ford decree laid down after the 1965 fiasco that no team, no matter how good, could be expected to take careRead more
Triple Nine Farms says NO to Commodity Trading and YES to Craft Beef When I set out on my Doctoral journey at the University of Otago, I was motivated to bite down on the red meat industry to learn why farmers were getting paid so little and why customers were paying so much. I thoughtRead more
Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future? New Zealand’s lush green countryside and its free-range farming system has generated and created the nation’s wealth and whilst that system is now stretched to capacity, it has positioned the farming sector well for the disruptive rigors of the 21st Century…and it’s mostly aRead more
Thinking Differently: The Real Power Behind Earning More If you’re in the traditional farming game you will understand what being held hostage to commodity cycles is all about. Living life as a price taker isn’t much fun. It can be stressful at times too, particularly when you’re having a tough year and it’s time toRead more
Tiger Country: What it takes to earn a premium in Asia Talk to most growers, producers, or food and beverage manufacturers across Australia and New Zealand and they’ll quickly tell you they don’t just want more, they need more. Many are just scraping by and they’re being worn down by commodifying markets and relentless downwardRead more
Premium and Luxury: Who’s buying and why? As a baby boomer, I sometimes forget about the buying power of Millennial consumers. That’s a big mistake because this cohort is gliding into their peak earning years, and like many cashed up baby boomers, they’re demanding higher quality, premium products. Millennials are the fastest growing segment inRead more
Positioning for Premium in Export Markets: PRICE FIRST…then back it up with QUALITY Australia and New Zealand produce some of the best food and beverages in the world. There is little argument from anyone, anywhere about that. Equally, there are plenty who argue our producers are not getting paid enough for their effort. I’m oneRead more