According to the Bruce Mclaren website Ford entered eight cars at Le Mans in 1966, three by Shelby American, three by Holman-Moody and two by the British Alan Mann team. These entries followed a Ford decree laid down after the 1965 fiasco that no team, no matter how good, could be expected to take careRead more
Don’t just follow the sheep, follow the market. There is a lot going on in the world right now. Uncertainty seems to be everywhere. Many industries and sectors are reeling from the dramatic impact of Covid 19. In response, strategists are out in force helping entrepreneurs, business owners, and management executives work out where toRead more
Triple Nine Farms – Project Update To: Interested parties, investors, farmers, financiers and project supporters. The 999 Project The 999-project began almost by accident as part of a doctoral research program at the University of Otago. Since arriving in New Zealand in 2008, Jim Wilkes had been working as a management consultant out of hisRead more
What does Productivity and Prosperity look like in New Zealand? Quick Answer: Not like this. Shaun Hendy and Sir Paul Callaghan’s (2013) famous book Get off the Grass powerfully opened with, “New Zealanders work harder and earn less than most other people in the developed world.” That was a tough pill to swallow then andRead more
Tiger Country: What it takes to earn a premium in Asia Talk to most growers, producers, or food and beverage manufacturers across Australia and New Zealand and they’ll quickly tell you they don’t just want more, they need more. Many are just scraping by and they’re being worn down by commodifying markets and relentless downwardRead more
Western firms need to learn how-to FACE East East Asia is rapidly becoming the largest and fastest growing market for luxury goods in the world, and whilst there will always be some headwinds blowing in from different directions, their luxury product dominance isn’t going anywhere anytime soon. The plethora of emergent, upwardly mobile and wealthyRead more
New Zealand Says NO to Commodity Trading and YES to Premiumization. The Dream New Zealand, famous for its amazing landscapes, pristine natural environment and friendly people, is finally securing the kudos its food and beverage products deserve. In doing so, they’ve started a new conversation and set a new agenda. Farmers, growers and F &Read more
Why too many awesome, amazing, next BIG things fail to take off. It’s that time of year again, so it’s time to reflect on the year that just flashed by. And what a year it was. We had Brexit, we have Trump, and we have some serious global uncertainty. Add in the usual suspects ofRead more
The Democratization of the Unreachable for the Aspirational: Premiumization in Asian markets. Part 1 of 3 “Premiumization is persuading consumers to pay more, for a better experience on a given occasion.” Andy Fennell | Chief Marketing Officer: Diageo What is Premiumization? Premiumization is about leveraging key elements of top end products and high-end consumerism andRead more
All Black: The Premiumisation of New Zealand – Let’s get the party started. New Zealand is a country that challenges a writer’s ability to describe or depict. It’s equal measures of amazing, beautiful, gentle and awesome with breathtaking landscapes and sweeping vistas. It’s full of inventive, positive and super friendly people. As a place toRead more