Tag: aspirational consumers

The Democratization of the Unreachable for the Aspirational: Premiumization in Asian markets. Part 1 of 3  “Premiumization is persuading consumers to pay more, for a better experience on a given occasion.” Andy Fennell  |  Chief Marketing Officer: Diageo What is Premiumization? Premiumization is about leveraging key elements of top end products and high-end consumerism and… Read more