Category: Performance
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Triple Nine Farms – Project Update
Triple Nine Farms – Project Update To: Interested parties, investors, farmers, financiers and project supporters. The 999 Project The 999-project began almost by accident as part of a doctoral research program at the University of Otago. Since arriving in New Zealand in 2008, Jim Wilkes had been working as a management consultant out of his… Read more
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Carving a New NZ Niche: The Rise and Rise of Craft Beef
Carving a New NZ Niche: The Rise and Rise of Craft Beef Identifying an opportunity can sometimes come from nowhere. Along comes a lightbulb moment and all is revealed…boom, there it is. The Craft Beef (that’s beef, not beer) movement is one such phenomenon. It’s a trend gaining some traction and it’s becoming a real ‘thing’,… Read more
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Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future?
Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future? New Zealand’s lush green countryside and its free-range farming system has generated and created the nation’s wealth and whilst that system is now stretched to capacity, it has positioned the farming sector well for the disruptive rigors of the 21st Century…and it’s mostly a… Read more
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Thinking Differently: The Real Power Behind Earning More
Thinking Differently: The Real Power Behind Earning More If you’re in the traditional farming game you will understand what being held hostage to commodity cycles is all about. Living life as a price taker isn’t much fun. It can be stressful at times too, particularly when you’re having a tough year and it’s time to… Read more
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Tiger Country: What it takes to earn a premium in Asia
Tiger Country: What it takes to earn a premium in Asia Talk to most growers, producers, or food and beverage manufacturers across Australia and New Zealand and they’ll quickly tell you they don’t just want more, they need more. Many are just scraping by and they’re being worn down by commodifying markets and relentless downward… Read more
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The Democratization of the Unreachable for the Aspirational: Part 1
The Democratization of the Unreachable for the Aspirational: Premiumization in Asian markets. Part 1 of 3 “Premiumization is persuading consumers to pay more, for a better experience on a given occasion.” Andy Fennell | Chief Marketing Officer: Diageo What is Premiumization? Premiumization is about leveraging key elements of top end products and high-end consumerism and… Read more
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Premiumization…Insight + Brand + Aspirationals = more
Premiumization…Insight + Brand + Aspirationals = more The term ‘premiumization’ was coined sometime in the noughties by the ever creative big booze marketing execs at the likes of Diageo, Pernod Ricard and other notables. In doing so they yanked open a prosperous new door in the massive global alcohol and beverage market. They cleverly redefined… Read more