Tag: demand for premium

  • Premium and Luxury: Who’s buying and why?

    Premium and Luxury: Who’s buying and why?
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    Premium and Luxury: Who’s buying and why? As a baby boomer, I sometimes forget about the buying power of Millennial consumers. That’s a big mistake because this cohort is gliding into their peak­ earning years, and like many cashed up baby boomers, they’re demanding higher­ quality, premium products. Millennials are the fastest growing segment in… Read more