Category: Strategy
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Why too many awesome, amazing, next BIG things fail to take off.
Why too many awesome, amazing, next BIG things fail to take off. It’s that time of year again, so it’s time to reflect on the year that just flashed by. And what a year it was. We had Brexit, we have Trump, and we have some serious global uncertainty. Add in the usual suspects of… Read more
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Premiumization…Insight + Brand + Aspirationals = more
Premiumization…Insight + Brand + Aspirationals = more The term ‘premiumization’ was coined sometime in the noughties by the ever creative big booze marketing execs at the likes of Diageo, Pernod Ricard and other notables. In doing so they yanked open a prosperous new door in the massive global alcohol and beverage market. They cleverly redefined… Read more
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Ferrari isn’t sold out of Bunky Brothers Inc.
Ferrari isn’t sold out of Bunky Brothers Inc. And there’s a good reason for that. Positioning your brand is beyond important. It is without a doubt the most critical element of your brand strategy. This is where the rubber meets the road. It’s the payoff for all your hard work. You’ve immersed yourself in your… Read more
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The Circus, Funky Furniture & Wine
The Circus, Funky Furniture & Wine “When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.” Warren Buffet Mmmmmmm…think about that for a minute. In a case study given to EOPers (Entrepreneurs, Owners and Presidents) at Harvard Business… Read more
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Leadership – The Ultimate KPI for Warp Speed
Leadership – The Ultimate KPI for Warp Speed The most progressive management practitioners on the planet unanimously agree: Leadership excellence is absolutely crucial for success. Leadership defines organizations more than any single influence. More importantly, leadership is the ultimate gatekeeper of strategy, performance and profitability. Leadership is a business’ speed limiter. Poor leadership brakes performance… Read more