Culture is the engine of value creation. Building a consistent, strong organizational culture is one of the most important contributions a leader can make. Why? Because organizational culture is the prime mover and the accelerator, or barrier, for all other value-producing (or destroying) activities.

Dawson (2010)

Organizational culture can be difficult to get a grip on; it doesn’t lend itself to measurement. Understanding culture also requires a certain degree of imagination and creativity. Often unseen and poorly understood, culture drives behaviour, good and bad. In organizational settings culture performs much of the heavy lifting and helps organizations achieve a great deal.

At Troika we believe culture flows through to the customer experience. We call it the restaurant test. You can very quickly tell if a chef is connected to his/her environment by what shows up on the plate. It’s the same for any customer in any business. Culture is reflected in the experience they receive and the emotional connection they feel. If an organization can’t connect with customers it’s going to be hard work. So…what can culture do for your company? It can transform it. In today’s business world having an awesome culture is very definitely, a competitive advantage.