Author: Troika

  • It’s not just ‘P’ for Pivot or ‘D’ for Digital, it’s ‘R’ for REV.

    It’s not just ‘P’ for Pivot or ‘D’ for Digital, it’s ‘R’ for REV.

    In a high performance engine, revs, or revolutions per minute are used to measure how many times the engine’s crankshaft rotates every minute. The more revs, the stronger the performance. An economy is much the same way. It just measures different stuff. Generally though, the more activity, the better the economic performance. Back in July,… Read more

  • Access Denied.

    Access Denied.

    McKinsey consultants, report that for every successful market entry, four fail. Many of these failures after appropriate forensics have been applied are filed under ‘P’ for poor decision making or ‘D’, don’t do that again. It’s a cliché, but hindsight is a wonderful thing. If only. I should have known better. Why didn’t we see… Read more

  • Mass Production and Marketing Myopia.

    Mass Production and Marketing Myopia.

    According to the Bruce Mclaren website Ford entered eight cars at Le Mans in 1966, three by Shelby American, three by Holman-Moody and two by the British Alan Mann team. These entries followed a Ford decree laid down after the 1965 fiasco that no team, no matter how good, could be expected to take care… Read more

  • The New Zealand Cashmere Renaissance

    The New Zealand Cashmere Renaissance
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    Don’t just follow the sheep, follow the market. There is a lot going on in the world right now. Uncertainty seems to be everywhere. Many industries and sectors are reeling from the dramatic impact of Covid 19. In response, strategists are out in force helping entrepreneurs, business owners, and management executives work out where to… Read more

  • Industrial Farming versus Regenerative Farming

    Industrial Farming versus Regenerative Farming

    PART 1: SETTING THE SCENE David & Goliath: Industrial Farming versus Regenerative Farming Prior to World War 1, New Zealand’s agricultural production and the farming enterprises responsible for them were largely in balance. Most towns had their own dairies, real ones, that made and supplied their communities with beautiful milk (in glass bottles), butter to… Read more

  • Triple Nine Farms says NO to Commodity Trading and YES to Craft Beef

    Triple Nine Farms says NO to Commodity Trading and YES to Craft Beef
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    Triple Nine Farms says NO to Commodity Trading and YES to Craft Beef When I set out on my Doctoral journey at the University of Otago, I was motivated to bite down on the red meat industry to learn why farmers were getting paid so little and why customers were paying so much. I thought… Read more

  • Triple Nine Farms – Project Update

    Triple Nine Farms – Project Update
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    Triple Nine Farms – Project Update To: Interested parties, investors, farmers, financiers and project supporters. The 999 Project The 999-project began almost by accident as part of a doctoral research program at the University of Otago. Since arriving in New Zealand in 2008, Jim Wilkes had been working as a management consultant out of his… Read more

  • Carving a New NZ Niche: The Rise and Rise of Craft Beef

    Carving a New NZ Niche: The Rise and Rise of Craft Beef
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    Carving a New NZ Niche: The Rise and Rise of Craft Beef Identifying an opportunity can sometimes come from nowhere. Along comes a lightbulb moment and all is revealed…boom, there it is. The Craft Beef (that’s beef, not beer) movement is one such phenomenon. It’s a trend gaining some traction and it’s becoming a real ‘thing’,… Read more

  • Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future?

    Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future?
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    Fresh Grass or Fresh Ideas…Which One Will Secure New Zealand’s Future? New Zealand’s lush green countryside and its free-range farming system has generated and created the nation’s wealth and whilst that system is now stretched to capacity, it has positioned the farming sector well for the disruptive rigors of the 21st Century…and it’s mostly a… Read more

  • What does Productivity and Prosperity look like in New Zealand?

    What does Productivity and Prosperity look like in New Zealand?
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    What does Productivity and Prosperity look like in New Zealand? Quick Answer: Not like this. Shaun Hendy and Sir Paul Callaghan’s (2013) famous book Get off the Grass powerfully opened with, “New Zealanders work harder and earn less than most other people in the developed world.” That was a tough pill to swallow then and… Read more