Month: June 2021

  • It’s about marketing stupid!

    It’s about marketing stupid!
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    As an individual, not being able to see where you are going is dangerous. As an organisation, not being able to see is also dangerous, so much so, that such an affliction has its own name. It is called marketing myopia. The concept, originally proposed by Theodore Levitt in the early 1960s demonstrates the connection… Read more

  • Giving back to Business

    Giving back to Business

    The administration (DBA) programme is aimed at business professionals seeking a challenge, and having received a distinction for his Master of Entrepreneurship at Otago, Jim decided to extend the concepts he had been developing in his studies to a DBA programme. The subject of his DBA was marketing myopia. “Marketing myopia is a concept originally… Read more